We want to give back & invest in our community as much as possible. From day one, Palace has had a cause latte program. Over the years, the program has been further developed & improved upon, allowing the selected non-profit organizations to get the most out of their time as our highlighted cause. In 2018, we rebranded our cause latte program, calling it Kindness is the Cause. We believe that kindness is all around us, but sometimes goes unnoticed or unappreciated.

Originally, our management team selected non-profit organizations in our community to receive $1 of each of our monthly cause lattes sold. Over time, as we built our Palace brand, we realized that our impact could be even greater for these non-profits. We changed our monthly cause to a quarterly cause, which has now become a bi-annual cause. Highlighting a non-profit for six months gives us more time to tell their story, raise funds for their organization, & grow awareness for what they do for our community.

We also decided to no longer randomly select the organizations: instead, we created an application procedure, where we choose 4-5 of those that apply to come & present to our team: letting us know what their organization does, what the funds would be used for & how we could best work with them to provide help. Then, at the end of the calendar year, our management team carefully selects the causes that we'll support in the upcoming year. It is by no means an easy task as there are so many wonderful non-profit organizations in our community. Once selected, we assign each nonprofit to a half of the year, & meet with them again to discuss how we can best tell their story. In addition to receiving funding from our monthly cause latte sales, we utilize our social media platforms to tell our followers about the organization. We also partner with them for one action project during their six months.

Our Kindness is the Cause program is a great way for community members to give back in a unique way & we absolutely love learning more about our causes & helping spread awareness about their missions. Not to mention, the monthly cause drinks are some of our guests favorite menu items that they look forward to seeing each year. The fact that they get to support a great cause while enjoying a great drink is just the icing on the cake!